MOVIE CAMPAIGNS
Movie advertising promises the view an emotional experience, and the movie poster is the Crown Jewel of the campaign. It is the icon for the film, the only piece of advertising that can stay around forever in a frame on the wall. It’s been said that a good movie poster can’t open a film, but a bad movie poster can kill it. Half-advertising, half-art, one-sheet graphic design styles change, but what hasn’t is that the movie poster needs to grab you and command your attention and make you say, “That’s gonna be good.”
SONY PICTURES ENTERTAINMENT
MYRIAD PICTURES
