BRANDING

Branding at its essence is deciding how you want to be perceived in the marketplace and making sure that every aspect of your campaign serves your primary objective.  It is also about staying in character.  It takes experience to know the difference between an out-of-the-box idea that supports your brand and one that’s just off-the-wall.  Each of these campaigns had a specific objective, and all the work we did was focused on finding the more effective way to solve it.